What The Funk?

0:00 All right. All right. All right. We are back on what the funk. I got my buddy Charles Cormier here. Charles is not a true oil and gas guy, but that's fine. He's a disruptor. And he's very

0:12 creative. He's one of a kind as far as what I can tell. So, Charles, I got to come on your podcast. I think last summer, now returning the favor, having you come online. I love your approach.

0:26 I like your newsletter I think that you are unapologetic. You are truly authentically you. And you've got your hands in a whole bunch of different businesses, right? You're obviously a

0:40 podcaster. You do some lead gen stuff. I think you have a passion for maybe even starting a school at some point. You work closely with a lot of CEOs So I want to get to know you, man. Who are

0:50 you? Let's introduce Charles Cormier to the What The Funk audience. Yeah, if we dive into Charles ADHD, kids, rebellious kids. Uh, popular kids, but always in trouble at school, and got a

1:06 couple first jobs, realized that I was smarter than my bosses and I could make more hourly money than, yeah, not doing anything and having someone pay me for nine bucks an hour, you know, at

1:20 first buying stuff from China, reselling it for 10 50 X markup, first taste of money, which is usually my advice for entrepreneurs, you know, it's all about money and profits, like people that

1:34 go and save the world mentality, they're joking themselves, you just need to have a taste of money, now ethical money, of course, you don't want to hurt people while making it, but that was my

1:44 first start in business, I met this eccentric mentor, we founded an agency together, I branched out by my own, started probably 10 to 20 of these agencies from AdWords agencies, website agencies.

2:00 Nowadays cold outreach agencies. Also this mentor guide I started making 200 phone calls a day for him. So that was my start in sales and life if you want my first serious job. Traveled the world

2:14 with my wife, founded a bunch of businesses. Nowadays we're here in Oaxaca. You have five dogs, you live in a pretty nice house, in nice views everywhere. Ride my motor cross and not hoping to

2:27 die, amongst other things.

2:31 Where'd you grow up? Montreal, Canada. That's where the French accent comes from and I used to work with Realtors. That was my first Facebook ads agency.

2:43 So FrenchKabek Realtors realized I didn't want to be like them. There's quite low ambition. There where I'm from and that first I was scared to operate my businesses from a distance because these

2:56 Realtors, they're really physical. But. I decided to go after my ideal customer persona, ideal from a real standpoint, not just a money standpoint, but it's serial tech entrepreneurs and

3:09 investors that I work with nowadays, wealthy people with too much ideas and not enough time in their hands to execute them. And I feel I'm just growing 10x as a result when you hang out around the

3:22 Jeff Bezos type on a daily basis. It's pretty fun It breaks the normal conceptions that we have in Quebec, which is that you'll do real estate, you'll get rich, you'll get comfortable, and you'll

3:37 retire. So yeah, that's another message for other folks out there. Go in national leagues, you know? Like don't play in your local markets. Go and compete with and against the best, you know?

3:52 And I think you'll grow exponentially as a result

3:57 So, okay. There's a lot going on here. So a Montreal kid, now you're living in Oaxaca, Mexico, which I love Oaxacan food. We've got a restaurant close to me that has Oaxacan different than

4:09 other Mexican stuff. Then the traditional like Tex-Mex and what probably a lot of our listeners have, but Oaxacan food is amazing. I grew up in New Hampshire, so only a few hours south of where

4:19 you were in Montreal, we used to go up to Montreal when I was younger. So I've had a few Montreal folks on the podcast. And I think tomorrow, actually, somebody who lives in Montreal is coming on

4:27 the podcast as well. So some synergies here. So you're a true entrepreneur, right? You kind of knew from the start, you're ADHD, and you needed to channel all of your attention into creating

4:40 businesses. So how old were you when you started your first agency? And like, what is your true focus today? Because it seems like you have a lot of focuses. Yeah, my brain operates differently

4:52 I also think that it's a line with all my thesis. I have a bunch of thesis, moon shots in life. I want to live forever. I want to create an AGI. I want to narrow link myself with this AGI. And

5:05 as you mentioned, some less ambitious goals, but all together, quite ambitious. I wanna start my school and I have my kids. It's gonna be CLs and founders only as their teachers. And yeah,

5:17 they're gonna be taught entrepreneurship. I also want my own bank in the next 10 years So my focus nowadays to make all of this happens is this product market fit machine that I'm working on with

5:34 this called email stuff. I think called emails is solid thesis. Everyone uses called email. It's not owned by Facebook yet. So they can't cancel you out of that. If you master how to get your

5:50 emails open and stay out of spams if you master the science You can send 10 to 30k emails per day by myself. If you know how to write great emails, if you know how to target the right folks and

6:04 target these folks with the best offers ever, you'll be very rich. And now, you can test all your startup ideas, the bank, the living forever thing, the school, 'cause the school is not gonna

6:16 be free. It's gonna be 100k per year for children's that wanna make money at age seven You wanna make 100k at age seven. How bold is that? R-R-Y on your kids.

6:32 That product, market fit machine, it's always been my dream. It's the business that creates other business. I'm very close to achieving that full vision. I launched another agency last weekend,

6:46 which is called LeanVentureStudiocom.

6:51 And now we help other folks launch their, startup studio agencies. I'm getting more data out of this. I'm getting smarter by the day. I'm testing a lot of thesis and I'm knowing where the puck is

7:04 moving. So yes, I'm broad, yes, I'm wide. I'm not like a deep work type of person, but I'm constantly testing stuff and knowing how this market behaves. This benefits me, but also my clients

7:16 that I work with. I'm constantly testing out stuff for them. So, and that's just one of my thesis I run Masterminds in the name of that same thesis to exchange information. Most of these

7:28 Mastermind members, it's free my Masterminds. They become clients of mine. I run a podcast, as you know. The podcast is the top of my funnel. You've probably received my email yesterday

7:38 detailing that full funnel. But yeah, it's a pretty fun life also. It's not stressful. It's not like if I'm overthinking everything, like I said, my brain operates that way. I think yours also

7:50 operates that way We talked about addiction. last time that we went on the pod and there's always these pitfalls that I need to be careful about, you know, because I have this addictive personality.

8:02 I gamified my full business. But yeah, there's some downsides to be constantly on the go and aiming to be the best all the time.

8:12 Yeah. So with your, with your kind of core business with, with podcasting and cold email outreach, do you typically target and work with sales teams to help them differentiate themselves, get

8:27 more business opportunities, fill their calendars? Is that kind of the primary thesis in terms of what you're doing with the cold outreach business? Tell me a little bit more about that. Yeah, 80

8:39 of my clients or founders and CEOs, my ideal customer person, I want to work with these people because they're like myself, we get along and it just flows like water. So, I try not to work with

8:52 VP cells and cell teams, but yes, that's probably 10 to 5 of my audience. The best product that I deploy for them is this podcasting as a lead gen funnel. So say that you have five AEs, 30 of the

9:10 time they're not doing anything, they're pretending to work. Well, we book them with

9:16 podcast calls. These podcast calls are just like normal sales calls They're with their ICP and they can question them. It's a nice door opener. These prospects would not say yes to a normal sales

9:28 call. The close rate is lowered, it's 10 instead of 30. But yeah, imagine you have 100 a week, like I used to and like many of my clients, like CEO of goallandscom had, well, that's 10 clients

9:42 a week. So it's pretty profitable. So you turn AEs and salespeople and take some of their. downtime or time that they might just be scrolling around on the internet and effectively turn them into

9:56 podcasters where they're getting in front of their ideal persona and asking them questions. Now are these podcasts then recorded and put out to the masses? Yeah, yeah, of course. Would be quite

10:08 unethical to not have it. So we can produce YouTube shorts out of them with opus. You probably know opuspro, shout out to them. You get data from these customers You put them on a newsletter after

10:23 the podcast is done. You build relation with them. You invite them to a mastermind. It's the beginning of a long love story. Got it. So you put them on a whole journey where they're constantly

10:34 getting information, value, and deeper connection with you, which I think is what you're going for. Like you're big into differentiation. I think that's just part of your personality as a whole.

10:46 Like I remember when we met last summer, You wanted to make sure I was the right fit for your podcast. Then we actually recorded the podcast. And one of the things that you said to me is at that

10:56 point you were doing, I don't know, 20 podcasts a week. Yeah. Yeah, it wasn't.

11:03 Which is wild, right? Yeah, I did 100 per week for quite some time. I'm an iron man ultra athlete. I like to impose that mentality, that athletes mentality in the business world

11:18 Not all these mental model will perfectly transpose themselves, but I think it was still very valuable. Why? Because it's a beginning of my funnel. Next thing I'm going to invite you to one of

11:32 these masterminds of mine, Jeremy. And you're going to meet very cool people. You're going to be.

11:39 Accountable to reach these goals. You're going to have insights. You're going to have support. You know, you're going to be like, guys, they struggle with this and then the other seal is going

11:48 to be me too. going to make friends, going to make clients. And eventually, who knows, might buy something for me. But 100 per week, all these people that are on my funnel now, they're my

11:59 newsletter. Plus, I met billionaires. I met crazy professional athletes. I met people with life-changing stories. Your story was quite touching. I remember you for that, losing a business

12:13 partner, the alcohol struggle, which I can relate to, with my Irish family. I think I told you that on the podcast. So yeah, it's quite amazing. Now, the burnout, right? Yes. This was an

12:30 intense phase. I was working quite hard at that phase 'cause I was getting married. And as you know, getting married is costly, especially when you want to do it beachside like I did. So yeah,

12:43 did that, proud of myself for it This system is highly explanatory. exploratory as well. So like I'm constantly be testing and refining it. And yeah, I'm getting lots of good content from it as

12:58 well. And YouTube pays me for that. So it seems like it's a prettyicky guy activity. I also like doing it. I'm naturally curious. I'm not necessarily extroverted believe it or not. But I like

13:11 diving into human psyches. This is a noiling gas podcast And on a daily basis, I study the biographies of the great, including John D. Rockefeller's, you know, I studied a lot of tycoons in the

13:27 oil and gas business. And I constantly learn from these folks. I try to synthesize these insights into actionable item in real life. And I feel it's just aligned with my 1 better on a daily basis

13:42 philosophy Just to take these insights, take these seeds and have them flourish into beautiful trees.

13:51 Man, there's, there's a lot of different ways I could take this. So like on the burnout topic, because I know you're, you're a tireless worker. You do iron man's, you're, I think you're

14:01 walking on like a treadly or something like that right now, right? Yeah. I'm feeling. Yeah. Yeah. Um, how do you avoid burnout? Like what do you like to do outside of work that, cause, cause

14:11 we all have to get away, right? We can become so enraptured in what we're trying to build as, as entrepreneurs, um, as humans Like, how do you get away from it and, and sort of recharge that

14:24 you can stay so motivated? Yeah. Two live insights that I had while listening to you asking that question. So the first one is, I think burnout comes when you stop imposing pain on yourself. We

14:37 all have a gas tank of pain that needs to be put down, um, and as we're not that far from the monkey as humans, it means that. we need physical activity. Sure. We need to push something,

14:53 especially as men with testosterone. We need to, yeah, like impulse pain on ourselves. And I think people that don't do that comes to my second point are sort of disappointed in themselves and

15:07 that they're torturing themselves are like, yo, you didn't do this. You live the easy life nowadays. That might be subconscious. Anyway, that's my case So the stress, for example, last Friday,

15:20 sent a newsletter a couple of hours ago and it detailed my 42K run in the mountains in the rain and preparation for that 100K. And always, when I finish these events, it's the only moment that I

15:35 ever say that to myself. I say, Charles, I'm incredibly proud of you, you know? And I don't say that to myself ever, But after suffering through like six hours of pain,

15:47 Yeah, I feel it's well deserved. So I do physical activity to prevent burnout and it might seem to many that this is counterproductive and this will bring me closer to burnout, but it's not. The

16:01 second thing which is pretty obvious, health as a general sleep. I sleep like nine hours per night. Nice. Most people sleep like six or seven. Gotta sleep. Yeah, I'm a bear, you know, I just

16:13 sleep and this comfortable bed with memory foam It's like, yeah, it's very comfortable. Health, I have people cooking for me, healthy stuff, delicious stuff as well on a daily basis. So that's

16:29 another one. I chill with my wife, I chill with my dogs, I love them. I hug them every day and we spend a lot of time together in nature. I go out on a bicycle run or in multi-cross with them

16:42 every day And yeah, I go to restaurants. a lot too, restaurants are cool, you know, and just sit back with your loved ones, like just one-on-one and chill, and especially if it has a nice view.

16:56 So all of these things, and yeah, generally doing something that you love, podcasting is fun, you know? Like 20 per day is quite intense. But generally speaking, if you have a nice guess, and

17:07 you share lots of commonalities, you learn from them, then that is not a burnout activity, that's a battery recharging activity What got me near burnout back then was the fact that I wouldn't

17:20 target my guests good enough, and some of them was so boring, and also they didn't have anything good to share. And I was like, Dude,

17:31 you're not a winner. You're not winning this game, you know? Like, I know it. And obviously I didn't tell them that. I want to be polite. But I had to stand for these calls, you know? Maybe

17:43 if I had one a day, okay, two a day, oh shit. Tree of the day, I was like, ah, this is painful, you know? So another lesson for people here in podcast, qualify your guests and same for

17:56 masterminds, masterminds, the greatest masterminds, they can be free, but you better qualify your people. You better make sure that these are top COs. 'Cause as soon as you have these takers,

18:07 you know, these takers, they take your time, they take your platform, they spread falsehoods, you know, they're not impressive, they're always cutting corners. Yeah, these people will not

18:18 bring you anywhere.

18:21 Yeah, I mean, I think there's a lot to everything that you're saying. And I would also think just in terms of one thing I've observed with you is that you're not afraid of rejection. Like I've

18:34 been in sales for, I mean, in a professional capacity for over 20 years, but I think every sales person always has like a sales mindset and mentality. And when I talk to younger professionals

18:47 I state very clearly that you have to be able to bounce back quickly because there's so much rejection. Like how do you, does rejection just not phase you? Because if you're helping people with

18:60 cold outreach, you know the percentages are gonna be extremely low, right? For the people that actually respond, engage, do business, tell you that you're crazy, right? 'Cause your approach is

19:09 very different and I find you kind of crazy, but in a good way. Like how do you deal with rejection? Yeah, you don't even have to say in a good way you can just say you're crazy and I won't get

19:19 phased by that, you know? 'Cause first, I think to be successful, you need to be different and yes, you need to get various rejections on a daily basis. My case with cold email and all the

19:33 clients I run, what, I get rejected 10 to 15, 20 times a day. Rejecting's probably not the word at this point. How I.

19:44 visualize it nowadays is that they're missing out on an opportunity, which is the truth also, because I have such great offers. Everyone I hang out with, they're winning 10x, you know, 100x.

19:57 And these are lifetime collaborations that might lead to billions, you know. So if someone tells me, no, they're just closed-minded. Most humans are really closed-minded. Also, that's why

20:07 rejection hurts them, by the way. I'm an open soul. I dodge, you know. I don't block anything. I'm always dodging and hitting back, you know. I'm always on offense mode. So I flow like water,

20:20 like Bruce Lee. And yeah, it started with 200 calls a day back then. So I guess I grew a shell from that. And yeah, the constant exposure of some of its things, you know. And also another fact,

20:35 guys, is that if someone is trying to diss you or really, like, weighing heavy on you with their comments, they're probably mentally disturbed, you know. Right. It's not necessarily you because

20:47 successful people, like you, Jake, and I, do you even hate on people? Do you reply negatively to stuff? No, we just ghost it, you know? We don't reply at all. And that's how most people

20:59 operate. And if I feel nice, I'm gonna give them feedback, but even then most humans don't know how to take feedback, you know? So we just don't hate on people. That's like, we don't have the

21:12 time and energy for that That's another important distinction. Yeah, I mean, something has changed on LinkedIn too. I do a lot of my business on LinkedIn, and ever since I changed my title to CEO,

21:24 I get tons and tons and tons of cold outreach. And my nature, because I'm usually the one doing the outreach, is to at least respond and say, No, thank you, I'm not interested. I will say

21:35 though - You're a nice guy. Yeah, thanks, you're a nice guy, Jay. I'm a sucker for, a good sales pitch, whether it's on the phone, whether it's over the email, even if I'm not interested in

21:46 what the product is, I wanna let the person go through their process because they did such a good job in capturing my attention, right? So I have a level of appreciation for that. And it's almost

21:58 like when I see somebody give like a very bland or clearly canned pitch, I'm like, no, like even, you may have had something I would have bought or gotten value from, but because of the way that

22:10 you presented it to me, we can't go forward, right? So I hope whoever's listening that is in sales, like you've got to be unique, you've got to differentiate, and you've got to get to a

22:20 compelling pitch within the first line, subject, or 10 seconds of a phone call. Right, because there's, well, I mean, the phone call, not my specialty, although I used to own a call center

22:32 with 200 employees back then, but when we're talking about LinkedIn or cold email, there's two ways to be very efficient, and have a huge ROI of your messaging. The first one is AI using tools

22:46 like claycom and really personalizing your emails and LinkedIn outreach. They are connected with chat GPT and you can prompt things like knowing a company's ICP, right? So that information's not

23:04 available anywhere. Maybe it is on their website So OpenAI will take that and can it into a nice message with the right prompt via chat GPT inside clay, you know, clay table. And then you can send

23:19 the outreach with whatever platform you're using. In my case, it's a ball and sandwich. That's the first way. The second lazy way, which is most of what I do nowadays is, yes, targeting the

23:31 right people, one, always do that, but two, have an outrageous offer right,? have an outrageous offer. That's why the Alexa Mosey100 million offer books never really gonna get old, or maybe in

23:44 the next 20 years it won't get old. If you have a great offer that they can't refuse, a free podcast is probably the top one right now in this day and age, you're gonna get the shitload of leads.

23:59 And then the real problem is how to convert these leads into clients That's right. That is really hard. Newsletter, SMS messages, if you want to be intense, I put my prospects in like three to

24:17 four email campaigns, always adding value, hey, do you want a free contact list, you know, with same emails, phone number. Hey, I have this free mastermind. Hey, I have this report on your

24:28 industry that might be beneficial and eventually with a lot of touches, quality touches that is. not necessarily personalized, although you personalize is important, it's the offer in my opinion,

24:42 eventually they're going to convert. And the cell cycle has stretched this year in most industries by at least 20. Close rates have diminished, so why is the hard task?

24:56 Good question, maybe more competition, maybe more people getting onto outreach, maybe the elections coming and the economy being on freeze. I think there's something to that. Yeah, I think

25:10 election years people get skittish, especially about making larger purchases, whether it be in the business world or in their personal world. I want to get now into the minutiae, right, into some

25:20 of the details. What does your, what does every day look like for you, right? So you're a hard charging guy, everything you do is intense. You redline in business, in life, in family, in food,

25:32 and fitness like Walk me through today is a Thursday, right? So what time do you get up? What does your day look like? Yeah, so now I'm out of an intense phase. So about two months ago, I

25:47 decided to block time in my calendar to make sure I could think, to make sure I could meditate, to make sure I could potentially generate smaller streams of incomes in addition to my high ticket

26:04 stuff, which includes, I don't know, YouTube AdSense, which includes my business, 100 list. I sell lists for100, some higher than that. So micro revenue, affiliate as well. So I want to sit

26:18 down and think, and not being in the do-do-do mode, like I was when we first spoke. So my days are irregular nowadays, them like this. For example, yesterday, I think I had three meetings. So

26:35 I woke up literally at like, I think it was 9 am. Yesterday slept like shit. And yeah, for some reason, maybe like too much caffeine, whatever, need to reflect on that and report and correct

26:49 the course 'cause yes sleep is important. But so I woke up at seven.

26:55 And yeah, I have a lot of free time now. What do I do in that free time? Well, I have a huge pipeline of podcasts I need to publish, for example, today I did a newsletter. I'm always writing

27:06 five to 10 cold outreach campaigns per day. So that's my intense regimen if you want. Like, and I try to do these live on a stream yard called like you're using Zencast. I'm using stream yard and

27:21 that puts me live on YouTube, Twitter and LinkedIn all at the same time. And it really shapes my brain into thinking of new offers and gets me better. at copywriting, what else? I'll go to the

27:35 gym later on. I buy to my dogs today, have their cleaning ladies today,

27:42 what else?

27:45 Meditating is in there. I have a cushion every time that it's in my stairs. So every time I go in front of it, I need to sit down and meditate, whether it is for five minutes or 10. I go on my

27:56 roof every day and I box there with my dogs I don't box with my dogs, but they're chilling. And they're like biting each other and so forth. And I'm with my boxing bag. I have a bike in there and

28:10 a full like mini gym if you want. I relax, take a tee. Every time I go to bed, when I go to bed, I read Wikipedia and try to read

28:21 67 biographies of memorable people. So yesterday, I studied Bernie Ecclestone, the C of the F1. quite the eccentric guy, a multi-billionaire. I studied Jislaine Maxwell's dad, like the

28:37 convicted

28:40 pedophile lady. Her dad was, died on his yacht. Yeah, in the waters, he was likely to be assassinated. He was a billionaire himself, and he was even a secret agent for the Molsad. So very

28:55 interesting people like that, and he tried to get insights out of these folks. I've studied a bunch of American tycoons as well. He studied Tata, the Tata Dynasty in Vietnam. So I get to sleep

29:11 with that because it's interesting, but it's boring at the same time. But then I used to read about business when going to sleep. And next thing I knew I would dream about business, and I would

29:22 wake up not that rested Right, because you have all these thoughts in your head, right, you have to process them. I'm with you and I, I value sleep very much too. And of course ever since I cut

29:35 out alcohol, my sleep has been absolutely tremendous. So yeah, I'm with you nine hours a night is the ideal. If I can get away with it, it's tougher with kids sometimes. I'd like to go to bed at

29:45 like eight o'clock every night. Like that would be the ideal situation and then wake up at like five 30 and get the day going, you know, fully rested, get to see the sun come up, meditate, go

29:58 for a walk, whatever it is It's easy to get out of that pattern, but I think we're all just so patterned and habit driven. Once you start to establish it, you can really make it work for you.

30:09 Right. What are some of your longer term goals? Like I know you've got your hands deep in various different businesses. You write a lot of content for emails, you leverage AI, you've got

30:19 newsletters, you podcast, like longer term. Like what do you think when you look at where's Charles Cormier gonna be in five, 10, 20 years? Yeah, trillionaire and helping a trillion

30:38 people on a daily basis as well, giving them a shot at learning. I think, you know, the goals, other than my neural link and living forever and AGI stuff, which is a bit wild, you need to go

30:46 with the chip on your shoulder stuff. And that's why I ended the bank and the school recently. The school, I never had the education that I wanted, right? I think school's a big waste of time for

31:01 most. You should be doing, you should be in this market, as soon as possible. And I'm not sure why people complicate this thing, and just have children's waste 18 years of their life, or maybe

31:15 15. So I have a chip on their shoulder. When that's, I want to have the school for my children, for sure, and I make it selfish, right? My children, although I would like to be tested before,

31:27 so that Wendy. enter Hogwarts, they would have a nice experience at first and it wouldn't be a tall mess. Wanna be a great Dumbledore. I also

31:38 listened to Harry Potter on the daily basis with my wife nowadays. We have some sofa time, that's important to relax and chill and forget about stressful things.

31:48 And the bank, well, the bank I think credit scores are totally broken. I think banks, they don't know shit about their customers, they'll treat me equally the cooperative bank that I'm at and

32:00 come back as this nine to five are making 30K a year, you know, so. This is bullshit, I'm gonna sign my bank. Banks are also the most trusted institutions in the world and the keyword this year,

32:15 because I don't think that for the future, the keyword this year is accelerating trust. I think trust is the most valuable currency When I say trust, I say trust to my ICP, and I also don't want

32:28 the trust. idiots, because a lot of people, they will hear fake news about people and think that this guy is a scammer for whatever reason. I don't give a shit if people think. Some people think

32:40 that I'm a scammer, for example, but I want the trust of my ICB, my deal customer persona, and get with them in business and be friends with them and, yeah, make good things at scale. So I want

32:53 to accelerate trust this year And how is the podcast to mastermind, to clientfriend funnel that I have going? And yeah, ultimately, if you ask me in life, what's my ending and my beginning? If

33:08 you pull out the layers between or under each human, you'll find love in the end, you know? Love. That's what I'm about when you remove the capitalist layer, by the way, which is related with

33:23 love Love that.

33:26 I believe that you need to go up there, make the. billions and the trillions to disrupt and have the respect of the big boys. VS the woke people nowadays just talking about change and they haven't

33:39 done shit in their lives. They're nobodies, they're just stalkers, you know, blah, blah, blah, all they do is talk. So love, what I want to do in the end is yeah, help people not feel

33:53 pleasure in diminished pain. That's not how I'd phrase it, but spread the love, whatever that means, I need to do another ayahuasca trip to know the meaning of that. Another, so you've done that

34:05 before? Yeah, yeah, I do also yearly

34:10 psilocybin retreats. These are very helpful. They take, you know, like compacted muscle in the neurons and in the brain, which is sort of like a muscle if you want, and they release the tension,

34:25 and they generate a lot of insides deeper than. brain is able to produce by itself. It's a portal. You know, it's like meditation. You can get in really deep states. I've done these 10 days,

34:38 silent retreats, but with substances and medicine as like these, you can get into that same state in 30 minutes and really tap into that power.

34:52 Fascinating. Yeah, I know that I've never done one, but I have a lot of friends who have done these Iowa school retreats and it's almost like I can't get a real explanation of what what it is. I

35:04 kind of fundamentally get what it looks like, but you go somewhere out in the rainforest, right? You drink something or you take something and you effectively find yourself and figure out the

35:15 answers to the universe. Is that right? Is that like a decent clips notes? I mean, you tell me what's your experience been like? Well, to describe it very simply, you have visuals right on a

35:25 daily basis. Like if I say, colorful waterfall in Costa Rica, like you just visualize that, right? That the brain is a visualization box. So when you do these things, the brain will take

35:40 memories of yours and form images. But the specific thing with ayahuasca is that it releases trauma and taking all your thoughts and your questions that you had and guide you in some specific

35:55 direction So yes, effectively it's like, if it was potentially solving your hardest problems, it's words, it's images, it's also foreign states.

36:11 It's foreign feelings, you know, 'cause it's more than just images and feelings. It's something that we don't have words described yet. We will have one day as soon as we can advance That part of

36:25 the science, but. It's consciousness, human consciousness is really complicated.

36:33 Yeah, it's new neurochemicals as well. Serotonin, endorphins, dopamine. And

36:43 all this good stuff makes is creating a whole new world that releases tension. I think there's a lot of blockages in most humans' brain and most people can't meditate for shit, you know? So some

36:58 people need to, yeah. And also the fact that you're in this new environment with new air, new people, new visuals. That also helps you to get in that frame of mind. And yeah, I do recommend

37:11 that people go on at least one quest per year, not necessarily in the jungle. And eventually you get experience enough to do things by your own, you know? Yeah, me, I just sit down, take

37:27 shrooms in a cabin by myself in San Jose, Pacifico, and Oaxaca, and I get into these really deep meditation states. So one question that I have nowadays, yeah, things are going well,

37:40 business-wise, personally, and so forth, but I feel I'm not progressing enough, you know? I'm not progressing fast enough, and I would go with this intention on my next trip, which might be a

37:51 peyote trip, it's like these cactus, and hopefully get an answer to that.

37:58 I think you make a really good point. Like, whether it's as an employee, as an evolved human, as an entrepreneur, I think what you just said is a pretty big deal. Like, at least speaking for

38:12 myself, I always sort of had an idea of where I would be at certain phases of my life. And there's been points where I feel like I was on pace, But generally speaking, I feel like I'm behind. And

38:25 that leads to a very difficult spot where you start to de-realize yourself and fundamentally challenge like, what have I done wrong to put me in this situation? You start to spiral a little bit.

38:36 And I think that that's extremely dangerous. So it sounds like what you've done is you've leveraged these quests, these retreats, these trips to get rid of that blocker and take a step back and

38:47 just appreciate in some ways where you are and try to build these new pathways toward the next step. Because it's never gonna go as planned Very few people's lives do. Right, and before retreats,

39:01 another way to get to these insights is through pain again. So referring to these long workouts when you are facing yourself in the mirror and either you're gonna bitch out or you're gonna stay and

39:20 get this serotonin reward from like doing the thing you said you would. I think that's the greatest insight machine. For me, that's also a machine that I extensively use to get to an answer in that

39:33 question. And then the question also, like your podcast, your great question, Asker, there's an art to asking great question. Is the question even valid? What is progress? You know, and do

39:47 you need to work harder to get that, do you need to work smarter? What does working smarter look like? What would be the outcome of this? Because me, when I think about this question, is like,

40:02 I have these huge fucking goals, right? Like the bank, the - Sure, trillionaire, man. I don't know if anyone's ever come on my podcast, 160 episodes or so and said, they wanna be a

40:12 trillionaire. But who knows to you? Yeah, and then trillionaire, what does that even mean? Is that, is that megalomania right there?

40:21 But I do understand also that one is power and energy, synonym both, so questioning these things and it's like, okay, I'm not progressing quick enough to get to these ginormous goals. And what if

40:36 I die, you know, what if I'm not living forever, and I'm missing out on that, because this life is fun also that's why I don't want to die, it's just like such a trip, you know, even though

40:49 it's painful sometimes Like, you get through these things and that's amazing about human nature, you know, we're gritty as fuck.

40:58 We're amazing creatures, men, we're animals, we were wired for surviving and thriving.

41:06 Yeah, yeah, and now I'm sitting in a desk at an office, I need to get outside, man So Charles, a couple more questions, where can people find you? I know you've mentioned kind of a few

41:17 different websites, like what's the easiest way to get a hold of you? Learn more about your businesses, possibly have you help them from a sales or outreach or campaign perspective, or just have a

41:27 conversation. Yeah, CharlesCormircom or Charles Cormir on LinkedIn. They'll find me there.

41:36 Love it, love it. Any websites to promote? Yeah, CharlesCormircom. CharlesCormircom. Wait, where do you want me to start? Topleadsagency, vinventurstudiocom, agencycom. Coldrevcom,

41:39 Sastronomiccom. You got a few. You've got a few. You've got a few. I'm messed up like 20. But yeah, like generally, just find my name on Google. I answer my LinkedIn messages, I love LinkedIn.

41:40 I never thought I'd say that, but yeah, if you have a question for me

42:11 there, it's fun for people to identify themselves too, you know? When you receive a message on LinkedIn, you see a face, you see their experience experience. That's true. You see who they are.

42:20 Yes, if I would just give out my email and random people with the emailing, I don't even know who they are. I don't believe in anonymity. I think a lot of people hide behind a black cloak and they

42:32 use that as a weapon against people that are more public. So yeah, I love LinkedIn. Find me there. That's awesome. Well, I just wanna say it's been a joy getting to know you over the past year.

42:43 I got some random message. You said, Hey, you should come on my podcast. We chatted I realized you were a little bit different and I've enjoyed getting to know you and definitely exploring

42:55 potentially how you could help even my business. So appreciate you coming on Charles Cormier. Keep being authentically you. Appreciate you on the podcast.